Why Attend this Workshop?
By applying the MetaCopy™ advanced communication skills to any form of written or spoken communication (secrets of some of the best and most powerfully persuasive and influential writers) that you will discover on this workshop, you can begin experiencing the many benefits that follow – including significant increases in brand-building and responses to your ‘call to action’… leading to more sales and profitability, better networking, leading, managing, motivating... etc.
Are you already aware that language is your most powerful persuasion tool? When it comes to using the right words in the right sequence for maximum impact and influence, MetaCopy™ provides you simple yet powerful tools and techniques to find – and hit – your target.
No matter what your written word is for, attending this proven program enables you to ~
- Significantly improve your powers of written (and spoken) communication
- Have more influence / be more persuasive
- Speak to a larger audience
- Dramatically increase your ‘call to action’
- Build your brand more effectively
- Market more effectively / sell more successfully…
Using MetaCopy™ helps you hit the bulls-eye every time! No matter what your are writing ~
- Sales letters
- Advertisements
- Leaflets
- Articles
|
- Proposals
- Thank You letters
- Presentations
- Speeches
|
- Manuals
- Invitations
- Reports
- Training
|
- Brochures
- Websites
- Customer Care literature
|

What is included in this Workshop?
Everything you’ll want to transform the way you write copy (or communicate with language in any form) so that you more easily achieve your ‘call to action’ to a wider audience. From discovering how to speak everyone’s language to using powerfully persuasive language patterns, this one-day workshop includes:
- Preferred Thinking Styles – what they are, how they work and when you master these, your writing will appeal to the largest audience!
- Presuppositions – learn how to make what you say be accepted quicker and easier
- Pacing & Leading – make it easier for your reader to change his/her mind so that you can lead them to a better idea
- 4-Mat System – appeal to the 4 learning styles so that you can speak everyone’s language
- Unconscious Mind – learn how to speak directly to it - and make your message/call-to-action irresistible
- Embedded Commands/Questions – when you attend this workshop you will be more influential because you will be able to deliver one’s that work!
- Powerfully Persuasive Language Patterns – one of the things you’re really going to love about this workshop is all the persuasive language patterns that you can easily learn and begin using right away - including: Presuppositions / Embedded Commands & Questions / Quotations / Negation / 52 Powerfully Persuasive Language Patterns
- MetaPrograms - Preshape your language/communication so it fits with the reader’s most unconscious filters – the ones that determine their behaviour, including: motivation (away from & towards) / options or procedures / internal & external reference / necessity & possibility…

This approach gives you practical skills used by outstanding communicators. Excellent communication is the basis for creating excellent results
- Joseph O’Connor, Author, Trainer & Consultant

How is the Program Structured?
By rewriting a piece of copy as the teachings are layered in, you get to practise all you are learning in a safe, classroom style environment.
Throughout the workshop you will have the opportunity to share what you are learning with the trainer and other delegates. Together, you can discuss ways to creatively integrate the skills and ideas into your daily life and in your spoken word - personally and professionally.
Coached by high quality feedback of the trainer, we guarantee that you will discover your personal power as a persuasive & effective writer.
Who Should Attend? Anyone who wants to be more effective at writing, increasing the response to the ‘call to action’ –
- Business Owners
- Leaders
- Managers
- Teachers
|
- Directors
- Copywriters
- Salespeople
- Trainers
|
- Marketing
- Journalists
- HR Managers
- Presenters
|

What if…
You sign up for the workshop. You apply the proven skills and techniques you learn and find that you are a more powerfully persuasive writer appealing to a larger audience, enjoying a higher response to your call to action.What difference do you think that would make to you… to your team… your company?
And, it goes without saying that, these skills are transferable to the spoken word, too. What happens when you become a more influential speaker? Your value goes up - as does your confidence and effectiveness.
What if you found the workshop anything other than worth your investment? See our unique Satisfaction Guarantee.

What Some of Our Clients Want You to Know
NLP's MetaCopy™workshop opened my eyes to a level of communications clarity that was previously beyond my sight. In many ways, since the workship, I’ve been seeing, hearing and feeling what people are communicating to me and what I am in turn communicating to them, as if for the first time.
When you take part in this fun, powerful workshop you might come to realise, as I did, that those who benefit most are already aware of what is covered in the content and that the difference between intuitively knowing it, and actually being aware that you know it, and can be totally in control of it, is where this course earns its stripes.
As the learnings are layered in throughout the day, you become more aware and better understand how your styles of communication hugely influence the successful outcomes of your communication with others, in all walks of life - be it as a leader or salesperson, a parent or football referee, a director or marketer, an actor or writer.
More effective communication is within your grasp. I recommend that you grab it!
- Nick McGivney, Professional Copywriter, Grey Helme

Do you always manage to get the right message to the right person in the right way? As you read this, you might have started feeling how great it would be to have this problem resolved.
I attended the Metacopy workshop last week. On the other hand, up until that time, whenever I was writing something, (from a simple email to an article), I was always wondering if the reader would be able to get my point immediately and if my message would appear clear to him. As my mother tongue is not English, I was thinking that this workshop may be too difficult for me, that I would miss some main points on the instruction given.
I’m certain that, like me, you would be amazed if you could see how fast I was able to learn, and that means that you too can learn in a simple and effortless way.
I wouldn’t advise you to book a place on this workshop until you feel comfortable that this is a great investment for you. Believe me or not, at the end of the day, I did not only discover some efficient techniques, I also felt I could be more persuasive in my writing: it became visible that I found the words faster. In a few hours time, I saw concretely how I had improved and, I understood how I could improve more!
People who have already attended this excellent workshop agree that the benefits available in terms of efficiency and confidence far outweigh the investment.
And I’m curious to know if you can imagine how fast and easily you can learn these powerful and profitable new skills too! I wonder if you can picture the benefits and the understanding you could get by deciding to go on a workshop that gives you the answers you have always asked yourself about getting your message across.
If this enjoyable workshop helped me to get the right message across, then it will also help you, does that seem fair enough? A few weeks after attending this workshop, when you are enjoying the amazing effects of your new language skills, you might look back on your decision to experience this workshop as one of the smartest you’ve made in a long time. I fully recommend the experience!
- Françoise Chu, 3R Sales & Marketing

My company was interested in rewriting our material (from advertisements to brochures) so that it would be more appealing to more people. As you know, we approached your company to do the job and you gave us the choice of either paying an expert to do it, or learn how to do it ourselves, and we chose an in-house workshop. I never imagined it would be so enjoyable – and so easy to learn! Those were certainly four of the best hours I’ve ever spent in training.
We’ve been using our new skills ever since and I have attached a copy of a rewritten advertisement so that you can see for yourself the dramatic improvement in our writing!
Without doubt, I would recommend that anybody who wants to – as you say – get a much higher response rate to their communication attend your excellent workshop. Thanks again for everything! Kind regards
- Ian Snipper, Ignite Strategic Coaching

As a hypnotherapist I rely on handing out leaflets locally to bring in business. I heard about NLP’s service through a friend and felt it was something worth trying. I gave them my leaflet and they spent one hour rewriting it. I am still stunned by the huge increase in the response to my (new) leaflet.
At the last count, it was quadruple that of previous distributions! Thank you NLP – I have more business than I know what to do with!
- Irene O’Loughlin, Certified Hypnotherapist

As you know I am a copywriter so I was extremely cynical about NLP being able to do anything to improve the quality and effectiveness of my writing. I am happy to be proven wrong! I am astounded by the results! I keep asking your company when it will put on a training program to teach these amazing skills… and I’m still waiting.
- Kate Ryan, Professional Copywriter

I’ve been successfully writing copy (mainly for the websites my company develops) for the past seven years and didn’t really think there was anything new that I could learn. In fact, as far as my clients go, they think that I’m the best. So, it was with a large amount of scepticism that I attended the MetaCopy™ workshop by New Learning Programs. I only went because it is one of my disciplines to keep an open mindand to constantly increase my skills.
And now, months later, I couldn’t be happier about it. Not only has my writing skills dramatically improved (as well as the response to my copy), but I also look forward to writing now, and actually enjoy doing it. As my trainer might say: ‘Since the workshop is fun and easy and the benefits are considerable and the whole thing is risk-free… why do anything other than attend!”
After you’ve attended, if you’re like me, you’ll wish you had attended sooner!
- Colin Mulcahy, Web Developer

I really enjoyed your training last week (again!), many thanks. I had a big presentation to do the next day and I’d been struggling to get my head around it and neglected to get to it over the weekend. I’d been dreading heading in to Monday evening with it still to do. Anyway, after your training I felt totally relaxed, spent time with the kids until they went to bed and then in no more than 75 minutes put together a presentation that worked a treat the next day. Normally it would have taken me I’d say 10 hours to do it. Not sure why. Was it the black dot exercise?
- Brendan O'Reilly, Sales Director, Client Solutions

I’m all in favour of keeping dangerous weapons out of the hands of fools. Let’s start with typewriters.
- Frank Lloyd Wright

